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by: alanp
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FW: Wider Advocacy Initiatives
Posted:
Feb 11, 2008 5:58 AM
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Typo in sent address:
From: Siobhan P. Lynch
Sent: Monday, February 11, 2008 8:56 AM
To: 'advicacy-discuss at opensolaris dot org'
Subject: Wider Advocacy Initiatives
Hi,
First let me introduce myself briefly. My name is Siobhan
Lynch, also known as ‘Trish” Lynch or “Pat” Lynch, during some of my more
“butch” periods in life, but I have a long history of open source advocacy and
development. Most notably I was known for my BSD advocacy work during the late
90’s and early 2000’s, having written articles for Open Magazine, Daemon News,
and managed the Slashdot BSD section as “BSD-Trish”, “BSD-Pat” and “AilleCat”.
I also have a Emmy award for my work in Interactive Television during the
mid-2000’s and now I am working for a company that is basing a product on
OpenSolaris.
So I have a long history of advocacy work that is
successful, and works on a level other than “Grassroots” areas. BSD has
had some great infiltration over the last decade into areas where open source
had not been seen before. OF course much of this was riding on the heels of
Linux, but mainly it was BSD’s strengths that brought it into the light when
pitted against Linux that really made a difference.
I have noticed that much of the OpenSolaris advocacy efforts
are in the usergroup/grassroots areas of advocacy. It seems that we’re relying
upon the popularity of Solaris during the early 90’s to establish a “nostalgia”
for a working OS, without telling people on a larger scale, what has changed,
what has gotten better, why Solaris is now “Open Source”, and what the
licensing models its distributed under are. Many people have misconceptions on
the licensing that keep them from using it in commercial products and/or in
their businesses. And while we know SXCE is not supposed to be used on a production
level, there are many features that make it perfect to help small companies and
developers move in the direction they want to be moving, Solaris was a picture
of stability during the early 90’s, and when people thought of UNIX, they
thought Sun Big Iron, now you can get that same power on commodity hardware,
why not scream it to the world.
A few things I think that would help are things that I’ve
seen work well in the BSD world:
One: a full list of OpenSolaris (or SXCE/SXDE/Belenix/etc.)
features (even if it’s a Matrix of each one, similar to how Linux advocates do
with different distributions now). A comparison of Linux, OpenSolaris, and BSD
chart, a OpenSolaris News site, similar to Daemon News, and if that gets large
enough, talking to Jeff and Rob over at Slashdot about a Sun/OpenSolaris
Slashdot section (there has to be a demonstrated need for this, similar to
Apple and BSD sections), OpenSolaris BoFs and meet and greets at conferences
other than OSDevCon and OpSol related conferences (ie. USENIX, SAGE,
etc).
I also think that the name OpenSolaris should be kept for
the entire community, this Consix/OpenSolaris debate is counterproductive, and
I say this from someone outside, looking in. I know that Sun wants to protect a
trademark it spent so long protecting, but as soon as it put it out there, it
semi-lost control, and now to take back the name would be counterproductive at
best, and leave all kinds of bad blood between people. Let SolarisExpress be
the official Sun distribution, and let the others use “based on “OpenSolaris”
which is a core set of code, similar to how Linux is a kernel, and BSD is a
toolset.
Usergroups and grassroots advocacy are huge, but they only
get you part of the way there, what else is being done to “spread the word”, so
to speak, among those who are not in the Choir?
Interested in hearing some down and deep advocacy
discussion….
-Trish
--
Siobhan P.
Lynch &n bsp; &nbs p; &n bsp; &nbs p;
& nbsp; &nb sp;   ; trish at reliantsec dot net
Security
Engineer   ; & nbsp; &nb sp;   ; & nbsp; &nb sp;   ; & nbsp; &nb sp;   ;
Reliant Security
Mobile: 646-401-1405
_______________________________________________
advocacy-discuss mailing list
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Posts:
3,835
From:
JP
Registered:
4/6/05
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Re: FW: Wider Advocacy Initiatives
Posted:
Feb 12, 2008 2:18 AM
in response to: slynch
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Hi ... happy to kick around your suggestions. Welcome ...
Siobhan P. Lynch wrote: > > > I have noticed that much of the OpenSolaris advocacy efforts are in > the usergroup/grassroots areas of advocacy. >
Well, that's one area of advocacy. This Community Group is mostly grassroots I think. But Sun does a lot of more formal stuff, too. And OpenSolaris developers participate in conferences around the world, and the UGs are not always involved in those conferences. Many are, of course, but not all and I'd say it's a minority at this point. Generally, the advocacy for OpenSolaris is very much distributed, just as the community is. And actually, this Community Group is not even the center of it all; it's just one place where a bunch of advocacy-types hang out and talk about issues and form user groups and other projects.
> It seems that we’re relying upon the popularity of Solaris during the > early 90’s to establish a “nostalgia” for a working OS, without > telling people on a larger scale, what has changed, what has gotten > better, why Solaris is now “Open Source”, and what the licensing > models its distributed under are. >
I think there is some nostalgia since the system has been around for many years, but that is not at all where we are growing or even targeting our efforts. We are growing in new markets that are rapidly expanding and many times with people who have never even used the Solaris of the 90s. Also, the most excitement about OpenSolaris is all based around the /new/ technologies, not the older ones. So, DTrace, ZFS, etc. And now with several new distributions, we are starting to build a user community on top of the developer community. As far as the open source nature of the project and/or the license, that's been discussed widely on many lists in many communities and in the media around the world. I'm not sure we can do much more there, but I'm open to suggestions. And actually, it rarely comes up these days.
> Many people have misconceptions on the licensing that keep them from > using it in commercial products and/or in their businesses. And while > we know SXCE is not supposed to be used on a production level, there > are many features that make it perfect to help small companies and > developers move in the direction they want to be moving, Solaris was a > picture of stability during the early 90’s, and when people thought of > UNIX, they thought Sun Big Iron, now you can get that same power on > commodity hardware, why not scream it to the world. >
You want more corporate publicity? :) That's what Sun does, and I think Sun is surely picking up the volume and will do so more in the future as well. The world is starting to listen, and Solaris is clearly growing in many markets now and analysts are starting to measure that growth. So, we are screaming, but personally, I find that too much aggressive PR turns a lot of people off. We have to find a good balance in there.
> A few things I think that would help are things that I’ve seen work > well in the BSD world: > > One: a full list of OpenSolaris (or SXCE/SXDE/Belenix/etc.) features > (even if it’s a Matrix of each one, similar to how Linux advocates do > with different distributions now). A comparison of Linux, OpenSolaris, > and BSD chart, a OpenSolaris News site, similar to Daemon News, and if > that gets large enough, talking to Jeff and Rob over at Slashdot about > a Sun/OpenSolaris Slashdot section (there has to be a demonstrated > need for this, similar to Apple and BSD sections), OpenSolaris BoFs > and meet and greets at conferences other than OSDevCon and OpSol > related conferences (ie. USENIX, SAGE, etc). >
OpenSolaris was actually first discussed openly at OSCON, the very heart of the open source community. That's where the kernel engineers held a four hour BOF and told everyone our plans (or our plans at that time, anyway). We've been to OSCON every year since and to other conferences, too.
I don't know the Slashdot guys. Perhaps you can talk to them. I like the matrix idea, but I'm not the guy to do it. :) And we have lots of news (Linda and Tim do newsletters, and Terri and Joe maintain the news page on OpenSolaris). I've suggested combining some of the news efforts, but I'm perfectly happy to let them stay the way they are and just grow. Perhaps you can help in the news area since you've written before and have a background in interactive TV. It would be great if you could talk a bit about how we can produce more multi-media content here, and how best we can use that content to build community. We already have some audio and video and such, but I'm sure we can do more and benefit from your experience.
> I also think that the name OpenSolaris should be kept for the entire > community, this Consix/OpenSolaris debate is counterproductive, and I > say this from someone outside, looking in. I know that Sun wants to > protect a trademark it spent so long protecting, but as soon as it put > it out there, it semi-lost control, and now to take back the name > would be counterproductive at best, and leave all kinds of bad blood > between people. Let SolarisExpress be the official Sun distribution, > and let the others use “based on “OpenSolaris” which is a core set of > code, similar to how Linux is a kernel, and BSD is a toolset. > > Usergroups and grassroots advocacy are huge, but they only get you > part of the way there, what else is being done to “spread the word”, > so to speak, among those who are not in the Choir? >
The entire project is spreading the word.
We started from zero. Now we have 10,000 people on 250 lists and 90,000 people registered on the site. We've sent out about 20K Starter Kits. We have 20 million lines of code and several distributions.
Universities around the world are teaching OpenSolaris, and Sun has an education program with more than 500 Campus Ambassadors all talking OpenSolaris at school. Then there is the Sun Tech Days World Tour Conference (running for two years with OpenSolaris in dozens of cities), the OpenSolaris Summit, the OpenSolaris Developer Conference, and several dozen other industry conferences where OpenSolaris is presented, not to mention the China and India university programs that are reaching tens of thousands of new students. And I think all the engineering and marketing efforts around Project Indiana (install, packaging, modernization, etc) will help us engage a very large number of new users.
That's just off the top of my head. There is probably more going on. Oh, the contest, too ...
You bring up good points. And we are doing many of the things you suggest, but it does take time to get the word out around the world. I'm interested in hearing how we can do it better based on what we are already doing. I'm less concerned about reaching everyone, per say, and more concerned about practical steps to ensure our growth. In other words, as we grow to engage more general users, how do we manage that? We are making a transition from a developer-only community to a community that has many more layers. What effect will that have have on governance? How do we as a community do our own community building without having to rely on Sun for resources all the time? I started a thread a while back talking about some of these issues: http://opensolaris.org/jive/thread.jspa?threadID=50069&tstart=0
Jim
-- Jim Grisanzio http://blogs.sun.com/jimgris
_______________________________________________ advocacy-discuss mailing list advocacy-discuss at opensolaris dot org http://mail.opensolaris.org/mailman/listinfo/advocacy-discuss
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Posts:
21
From:
New York, NY
Registered:
1/27/08
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Re: FW: Wider Advocacy Initiatives
Posted:
Feb 12, 2008 4:55 AM
in response to: jimgris
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I'll get to some of this later, since I have a ton of things to do this morning, I really only want to address several key points, and try and clarify my position....
> -----Original Message----- > From: Jim dot Grisanzio at Sun dot COM [mailto:Jim dot Grisanzio at Sun dot COM] > Sent: Tuesday, February 12, 2008 5:19 AM > To: Siobhan P. Lynch > Cc: advocacy-discuss at opensolaris dot org > Subject: Re: [advocacy-discuss] FW: Wider Advocacy Initiatives > > Hi ... happy to kick around your suggestions. Welcome ... > > Siobhan P. Lynch wrote: > > > > > > I have noticed that much of the OpenSolaris advocacy efforts are in > > the usergroup/grassroots areas of advocacy. > > > > > > The entire project is spreading the word. > > We started from zero. Now we have 10,000 people on 250 lists and 90,000 > people registered on the site. We've sent out about 20K Starter Kits. > We > have 20 million lines of code and several distributions. > > Universities around the world are teaching OpenSolaris, and Sun has an > education program with more than 500 Campus Ambassadors all talking > OpenSolaris at school. Then there is the Sun Tech Days World Tour > Conference (running for two years with OpenSolaris in dozens of > cities), > the OpenSolaris Summit, the OpenSolaris Developer Conference, and > several dozen other industry conferences where OpenSolaris is > presented, > not to mention the China and India university programs that are > reaching > tens of thousands of new students. And I think all the engineering and > marketing efforts around Project Indiana (install, packaging, > modernization, etc) will help us engage a very large number of new > users. >
I think, as someone in the corporate and open source developer communities, I really didn't get almost ANY exposure to OpenSolaris until I was looking to do something very specific for a very specific project, and started looking around for tools to do the job.
This tells me, while all of these advocacy initiatives abroad are very good (and probably are just as effective as the FreeBSD advocacy initiatives in Japan in the early 90's), they haven't hit right where OS needs to be to ensure growth in the US. I see what you mean about education initiatives, but the people who are effected by that may not be leaders in the corporate communities for another 10-15 years, and meanwhile, you have the Linux and BSD people leading the way, when there are many OpenSolaris features that knock the socks off both Linux and BSD (and I'm not abandoning the BSD camp, far from it, I want to see BSD adopt some of the technologies, like DTrace and SMF, ZFS is already there...).
Plus they've ALL got the Sun logo on them :) Which while it gets students working with a "commercial OS", the Linux and BSD's have "cool value" :)
I think what I want to see is more commercial support away from Sun itself. I think that Sun might be the problem, and not the solution. The BSD advocacy efforts succeeded in *spite* of corporate "advocacy", not because of it.
And by conferences, I mean non-Open Solaris focused conferences, like USENIX and other non-Sun and OS sponsored conferences.
> That's just off the top of my head. There is probably more going on. > Oh, > the contest, too ... > > You bring up good points. And we are doing many of the things you > suggest, but it does take time to get the word out around the world. > I'm > interested in hearing how we can do it better based on what we are > already doing. I'm less concerned about reaching everyone, per say, and > more concerned about practical steps to ensure our growth. In other > words, as we grow to engage more general users, how do we manage that? > We are making a transition from a developer-only community to a > community that has many more layers. What effect will that have have on > governance?
I'm not sure it should, per se. I think maybe splitting the developer and guidance communities off from Sun, but allowing the "OpenSolaris" trademark to be owned by a non-profit steering group with loose ties to Sun might work, or Sun working out a free "licensing" of the trademark to this Non-Profit. I'm not really sure, I just feel that Indiana has turned into a project for Sun to try and grab back the trademark and the Open Source project for its own purposes, and it has every right to do so, I just think it will alienate and destroy any good will its garnered among the people outside the Sun camp in development right now.
> How do we as a community do our own community building > without having to rely on Sun for resources all the time? I started a > thread a while back talking about some of these issues: > http://opensolaris.org/jive/thread.jspa?threadID=50069&tstart=0 >
Yes, I think so, and I think that's where I was heading with my post, not in the direction of relying on Sun more, but by not relying on Sun, and forming support infrastructures without it. Inviting other corporate entities (I know there's not many yet) to help with the advocacy initiatives, etc.
-Trish _______________________________________________ advocacy-discuss mailing list advocacy-discuss at opensolaris dot org http://mail.opensolaris.org/mailman/listinfo/advocacy-discuss
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Posts:
3,835
From:
JP
Registered:
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Re: FW: Wider Advocacy Initiatives
Posted:
Feb 12, 2008 5:43 AM
in response to: slynch
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Siobhan P. Lynch wrote: > > > I think, as someone in the corporate and open source developer > communities, I really didn't get almost ANY exposure to OpenSolaris > until I was looking to do something very specific for a very specific > project, and started looking around for tools to do the job. >
I'm not surprised, actually. We started the project in a rather low key way and have been growing slowly -- but steadily -- every since. I think in the last year or so we have really started growing at a much faster rate in terms of advocacy, though. The Starter Kits have helped a great deal, we finally got most of the source out there, and most recently Project Indiana has raised the profile of the project. We launched about 3 years ago in a low key way because we weren't really ready to be aggressive in the outreach area. We had to open all this stuff in stages, and really, for the first two years the team internally was concerned with just opening source and infrastructure. User groups grew organically for the most part, too, with very little Sun resources invested. And given all that, the Advocacy CG is the largest by far of all the CGs on OpenSolaris. It's sort of interesting how that happened. I think it means we have the /potential/ to have a really cool global grassroots advocacy program here.
> This tells me, while all of these advocacy initiatives abroad are very > good (and probably are just as effective as the FreeBSD advocacy > initiatives in Japan in the early 90's), they haven't hit right where OS > needs to be to ensure growth in the US.
I would agree. The US is a different market, I think, since Solaris had an installed base there from long ago, but it competes with Windows, Linux, and other OSs for developers and/or customers. And also, it was always more of a server OS, but more recently we've been moving to the desktop and on Intel and AMD platforms. Lots of transitions going on: Solaris 10 was a major system release, OpenSolaris was the opening of the code, and the movement to the x86 space.
> I see what you mean about > education initiatives, but the people who are effected by that may not > be leaders in the corporate communities for another 10-15 years,
I agree. But although they may not be leaders in the corporate area for a while, they will certainly be working in the corporate space much sooner than a decade and will have influence as well. Edu is a long term play for sure, though.
> and > meanwhile, you have the Linux and BSD people leading the way, when there > are many OpenSolaris features that knock the socks off both Linux and > BSD (and I'm not abandoning the BSD camp, far from it, I want to see BSD > adopt some of the technologies, like DTrace and SMF, ZFS is already > there...). >
Well, sure, Linux is leading the way and they deserve to lead they way. They've been building a community for quite some time now. :) We're somewhat new at it, but we are catching up (and in some markets leading, such as the European finance market that Forrester just documented). We should learn from what Linux has done. It's most impressive to me. And I think we are learning, too. I think a lot of what Indiana tells us is to take the best of Linux and the best of OpenSolaris. That's quite a powerful combination.
> Plus they've ALL got the Sun logo on them :) Which while it gets > students working with a "commercial OS", the Linux and BSD's have "cool > value" :) > > I think what I want to see is more commercial support away from Sun > itself. I think that Sun might be the problem, and not the solution.
Could be. Sun has big feet for sure, but we also take criticism for not doing enough. It's confusing sometimes. :) We still need to find the right balance in advocating all this stuff. Where does Sun do using its corporate resources and what does the community do using grassroots resources.
> The > BSD advocacy efforts succeeded in *spite* of corporate "advocacy", not > because of it. >
I'd love to hear more about that. That would be a good lesson for us here, no question about it.
> And by conferences, I mean non-Open Solaris focused conferences, like > USENIX and other non-Sun and OS sponsored conferences. > > > > > >> That's just off the top of my head. There is probably more going on. >> Oh, >> the contest, too ... >> >> You bring up good points. And we are doing many of the things you >> suggest, but it does take time to get the word out around the world. >> I'm >> interested in hearing how we can do it better based on what we are >> already doing. I'm less concerned about reaching everyone, per say, >> > and > >> more concerned about practical steps to ensure our growth. In other >> words, as we grow to engage more general users, how do we manage that? >> We are making a transition from a developer-only community to a >> community that has many more layers. What effect will that have have >> > on > >> governance? >> > > I'm not sure it should, per se. I think maybe splitting the developer > and guidance communities off from Sun, but allowing the "OpenSolaris" > trademark to be owned by a non-profit steering group with loose ties to > Sun might work, or Sun working out a free "licensing" of the trademark > to this Non-Profit. I'm not really sure, I just feel that Indiana has > turned into a project for Sun to try and grab back the trademark and the > Open Source project for its own purposes, and it has every right to do > so, I just think it will alienate and destroy any good will its garnered > among the people outside the Sun camp in development right now. >
Well, I don't want to get into the trademark issues again and I've expressed my views a lot. It's been discussed at length, and I see on ogb-discuss that it's coming to resolution now. I'm not trying to put this aside, honestly, but I'd just like to focus on working from where we are given our circumstances. We can do a lot with what we have right now.
> >> How do we as a community do our own community building >> without having to rely on Sun for resources all the time? I started a >> thread a while back talking about some of these issues: >> http://opensolaris.org/jive/thread.jspa?threadID=50069&tstart=0 >> >> > > Yes, I think so, and I think that's where I was heading with my post, > not in the direction of relying on Sun more, but by not relying on Sun, > and forming support infrastructures without it. Inviting other corporate > entities (I know there's not many yet) to help with the advocacy > initiatives, etc. >
Cool. That's very helpful. Thanks. Also, Sun has cut deals with some companies lately around OpenSolaris, so I would expect some corporate advocacy stuff to emerge. I know the Intel guys already do some of that right now.
Jim
-- Jim Grisanzio http://blogs.sun.com/jimgris
_______________________________________________ advocacy-discuss mailing list advocacy-discuss at opensolaris dot org http://mail.opensolaris.org/mailman/listinfo/advocacy-discuss
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Re: FW: Wider Advocacy Initiatives
Posted:
Feb 12, 2008 7:54 AM
in response to: slynch
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Siobhan P. Lynch wrote: > I'm not sure it should, per se. I think maybe splitting the developer > and guidance communities off from Sun, but allowing the "OpenSolaris" > trademark to be owned by a non-profit steering group with loose ties to > Sun might work, or Sun working out a free "licensing" of the trademark > to this Non-Profit.
Having discussed this with various Sun VP's and lawyers lately, I think this is unfortunately not an option, due to the close link of "Solaris" and "OpenSolaris" in naming and thus in trademark law - had we named the community something that had no trace of Solaris in it's name, then the trademark would be easier to separate, but since Sun isn't going to give up control of the Solaris trademark, we're kinda stuck here.
Sun is offering to work with the community (specifically the Advocacy project set up a few months ago) to work out guidelines for licensing other distros to use the trademark, but Sun will still have ownership and control of it.
(Life here is much easier for GlassFish since they didn't choose the name "OpenJavaAppServer" for instance.)
-- -Alan Coopersmith- alan dot coopersmith at sun dot com Sun Microsystems, Inc. - X Window System Engineering _______________________________________________ advocacy-discuss mailing list advocacy-discuss at opensolaris dot org http://mail.opensolaris.org/mailman/listinfo/advocacy-discuss
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Posts:
36
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Re: FW: Wider Advocacy Initiatives
Posted:
Feb 12, 2008 5:16 PM
in response to: alanc
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Alan Coopersmith wrote:
>Siobhan P. Lynch wrote: > > >>I'm not sure it should, per se. I think maybe splitting the developer >>and guidance communities off from Sun, but allowing the "OpenSolaris" >>trademark to be owned by a non-profit steering group with loose ties to >>Sun might work, or Sun working out a free "licensing" of the trademark >>to this Non-Profit. >> >> > >Having discussed this with various Sun VP's and lawyers lately, I think >this is unfortunately not an option, due to the close link of "Solaris" >and "OpenSolaris" in naming and thus in trademark law - had we named the >community something that had no trace of Solaris in it's name, then the >trademark would be easier to separate, but since Sun isn't going to give >up control of the Solaris trademark, we're kinda stuck here. > >Sun is offering to work with the community (specifically the Advocacy >project set up a few months ago) to work out guidelines for licensing >other distros to use the trademark, but Sun will still have ownership >and control of it. > > I have mentioned this before and I will mention it again.
I would like implement a change in rEFIt (an Intel Mac EFI boot manager) so that the Solaris boot partitions are not identified by the Linux penguin, but there is no suitable mark for me to use. The space that I have to work with is a 100 (or so) pixel square. I have been told I cannot change the OpenSolaris wordmark or its orientation and it has to look good. That just doesn't work in the space available.
So, I am faced with the coice of leaving the Linux penguin or making up a completely new logo that does not violate Sun's trademark but still identifies the partition as a Solaris partition.
Did I mention that I give OpenSolaris demos on this MacBook?
alan
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Posts:
689
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GB
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Re: FW: Wider Advocacy Initiatives
Posted:
Feb 12, 2008 5:30 PM
in response to: alanp
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On Feb 13, 2008, at 01:16, Alan Perry wrote: > > I would like implement a change in rEFIt (an Intel Mac EFI boot > manager) > so that the Solaris boot partitions are not identified by the Linux > penguin, but there is no suitable mark for me to use. The space > that I > have to work with is a 100 (or so) pixel square. I have been told I > cannot change the OpenSolaris wordmark or its orientation and it has > to > look good. That just doesn't work in the space available.
Have you tried with the OpenSolaris.org favicon?
S.
_______________________________________________ advocacy-discuss mailing list advocacy-discuss at opensolaris dot org http://mail.opensolaris.org/mailman/listinfo/advocacy-discuss
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Re: opensolaris logo (Was: Wider Advocacy
Initiatives)
Posted:
Feb 12, 2008 5:46 PM
in response to: webmink
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Simon Phipps wrote:
>On Feb 13, 2008, at 01:16, Alan Perry wrote: > > >>I would like implement a change in rEFIt (an Intel Mac EFI boot >>manager) >>so that the Solaris boot partitions are not identified by the Linux >>penguin, but there is no suitable mark for me to use. The space >>that I >>have to work with is a 100 (or so) pixel square. I have been told I >>cannot change the OpenSolaris wordmark or its orientation and it has >>to >>look good. That just doesn't work in the space available. >> >> > >Have you tried with the OpenSolaris.org favicon? > > That is an excellent idea. I like it because I am not making something up.
The only problem is that it doesn't really promote opensolaris very well. People will get it after you select it to boot opensolaris selecting it, but would they get that it is opensolaris without explanation?
I like the Solaris logo with the sunrise graphic, but a) it is Solaris, not opensolaris and b) I doubt that Sun's trademark gatekeepers would let me check the graphic file into a GPL project.
alan
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